Courses and Materials

Glad to share syllabi, assignments and ideas with fellow professors. Feel free to holler at me to talk more.

JOUR 7100/4802 Entrepreneurial Journalism and Media Management, (2012- present)

The goal of this course is to better prepare students for entering a tumultuous media environment by fostering  an understanding of business dynamics and opportunities in media industries in the context of digital disruption. Students get a basic grounding in the skills and knowledge they would need to not only potentially start their own businesses, but also to bring entrepreneurial, innovative thinking into legacy organizations. Students work in teams to build business plans and investor pitches for their own startups with guidance from accelerator Start.co and local entrepreneurs. 

Co-instructor Andre Fowlkes of StartCo helps students launch startup ideas
Co-instructor Andre Fowlkes of StartCo helps students launch startup ideas

JOUR 7330/4910  Social Media Theory and Practice, University of Memphis (2011-present)

Graduate and undergraduate courses exploring the latest trends, research and theory on social media.  Students practice applying their knowledge through strategic, professional use of blogs, Twitter, Foursquare, and a host of other services and tools in the course. This course is designed to engage students in active participation in digital communities and explore how to effectively engage audiences online. The graduate and undergraduate sections of the course are similar, but the former includes a stronger emphasis on theory.

 

#SocialJ spring 2014 end of semester gathering
#SocialJ spring 2014 end of semester gathering

 

Jour7050 Mass Communication Theory, University of Memphis, (2008-present)

Graduate seminar course introduces students to important theories in journalism and mass communication.  Students conduct a literature review and read many classic and contemporary articles in the field, lead discussions and engage in wide-ranging exploration of a host of research on media effects, persuasion, cultural studies, the production of mass media products, and more.

 Jour3120 Reporting, University of Memphis, (2009-present)

This course helpss students hone interviewing, reporting, writing and multimedia skills, with a special emphasis on developing an ability to report in multiple media forms, from blogging to video to more traditional narrative. Students also learn to comprehensively cover a beat, build sources and develop audience.

J2121 Media Writing, University of Memphis, (2008-2009)

This is our basic introductory course on the basics of news writing and reporting. Students learn how to interview, craft leads cover events, and break news. They also study AP Style and  story structure, and work on honing their grammar and basic writing abilities.

 J2100 News, University of Missouri (Summer 2007)

Introductory course on the basics of news writing and reporting for print, television, and online media.

J1100 Principles of American Journalism, University of Missouri (Spring 2007)

This introductory, 235-student lecture course for freshmen and sophomores covered the elements of journalism, the current state of the news industry, media law, and ethics.

 J8080 Mass Media Ethics, University of Missouri (Fall 2006)

This master’s level online course emphasized ethical theory and its application to media organizations.